Nike came to us with a bold challenge: create an immersive IZ experience for five of their flagship stores in an overnight installation. In just one night, we made it happen—delivering unforgettable moments that energized each location. Building on that success, we developed a knockdown version and rolled it out to 17 additional stores across the country, this time pulling off installations in a condensed window the morning before the store opening and launch. From concept to execution, we redefined what’s possible in retail activation, blending creativity, precision, and speed to elevate Nike's brand experience across the country.