JORDAN ALL STAR WEEK

To celebrate NBA All-Star Weekend in San Francisco, Jordan Brand teamed up with Freehold to create “Apartment 23”—an immersive experience inside Union Square’s Shoe Palace. The space blended retail and cultural storytelling, featuring exclusive Jordan Brand drops and women’s streetwear. More than just shopping, Apartment 23 became a vibrant hub for style, sport, and community, hosting entertainment, styling sessions, and events that highlighted women in sport.