LES MILLS HFA 2025

At HFA 2025, Freehold partnered with Les Mills to design a tech-forward, immersive booth showcasing their expansive program innovations. Attendees entered through a dynamic content tunnel showcasing Les Mills' latest group training innovations and digital integrations. The experience facilitated high-impact conversations around data-driven programming, member engagement, and scalable fitness solutions. The booth's success led to a follow-up activation at FIBO 2025 in Europe, reinforcing Les Mills' global leadership in fitness technology and community-driven experiences.