TORY BURCH  NYFW FA22

COMPLEX x HBO-THE SHOP
NEXT PROJECT
CONSUMER ACTIVATION
For Tory’s Fall show in New York we partnered with Bureau Betak to create this forty foot with mobile suspended from the structure on Pier 76.  The discs are upholstered with custom stitched fabric that pay homage to the fall collection.  Amidst thunderstorms and strong winds, this structure provided a delicate response to the venue’s industrial architecture creating a sense of lightness to the space.
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Two days later, three theatrical pop up experiences took place in isolated parking lots in Miami, Chicago and Los Angeles.
Our Dove vans drove around town creating social buzz, culminating at the pop up location.  Superfans watched as our choreographed army of hooded sales people exited the van to present the product to the masses.