JORDAN SEASON OF HER COLLECTION

THE JORDAN BRAND CELEBRATED THE PROWESS OF LA WOMEN IN STREETWEAR WITH THIS ALL TIME GALLERY STYLE RETAIL EXPERIENCE THAT TRANSFORMED THE RETAIL SPACE INTO A HIGHLY CURATED EXPRESSION OF THE BRAND. WHILE DROPPING 30% OF ITS SKU’S FROM THE RETAIL FLOOR, THE BRAND SAW A 68% INCREASE IN REVENUE IN ITS OPENING WEEK. THIS SPEARHEADED A SERIES OF COMMUNITY BASED EVENTS THAT HIGHLIGHTED THE WOMEN THAT MAKE THE BRAND WHAT IT IS TODAY.