LES MILLS LIVE LA 2023

After producing their most successful event to date in Los Angeles, Freehold was hired to create the Global Toolkit for the brands experiential presence leading into 2024.  This 300 page toolkit crafted the guidelines for the 12 Live Workout Experiences as well as their Tier 2 and Tier 3 event verticals surround trade shows, influencer events, in gym training sessions, and hyper local grassroots activations.