PILOT BERKSHIRE HATHAWAY ANNUAL MEETING

At the 2025 Berkshire Hathaway meeting, Freehold, Pilot Flying J, and Tombras returned to Omaha with branded coffee carts serving 7,000 cups and cutting waste by 10%. The experience extended to the brooks 5k, fueling runners with coffee and cocoa. Inside, Freehold built two activations: a Pilot x Jazwares booth with giant landmarks for photo ops and a custom trailer with a claw machine for prizes—blending hospitality, play, and storytelling into a standout brand moment.