JORDAN BRAND CLASSIC 2025

For the 23rd Jordan Brand Classic in Washington, D.C., Jordan Brand and Freehold delivered a multi-location experience celebrating top high school basketball talent. Freehold transformed CareFirst Arena with custom branding, a standout court, and immersive visuals. At the athlete hotel, they created a premium space with a styling suite, barber shop, customization studio, rooftop lounge, and wellness areas to inspire self-expression and connection. A highlight was the custom MVP jackets for stars like Aaliyah Chavez and Kiyan Anthony, which gained traction across social media. The result was a bold, culture-driven celebration of sport and community.