MARVEL'S SPIDER-MAN 2 SCAVENGER HUNT
CONSUMER ACTIVATION
For the launch of Marvel’s Spider-Man 2 with Sony Playstation we created an interactive scavenger hunt that lead guests across Brooklyn to a series of local retailers highlighting the in-game brand partners: Adidas, Bait, and Warby Parker. We created a series of theatrical stunts around the prompting guests to choose their journey as either Peter Parker or Miles Morales for a unique mobile map experience that guided to to various retailers and side quests along their quest to the closing party featuring live game play, life size character models, interactive vignettes and gaming influencers.
services
DESIGN
PRODUCTION
FABRICATION
GRAPHICS
For the launch of Marvel’s Spider Man 2 we created an interactive scavenger hunt that led guests across Brooklyn to a series of local retailers highlighting the in-game brand partners. We created a series of theatrical stunts around prompting guests to choose their journey as either Peter Parker or Miles Morales for a unique mobile map experience that guided to various retailers and side quests along their quest to the closing party featuring live game play, life size character models, interactive vignettes and gaming influencers. Click the links below to view some of the creator experiences.
