GAP x YZY

To kick off the global launch of YZY x GAP’s first retail collection we executive produced the first floor takeover of Gap’s Time Square store.  We re-surfaced the entire showroom experience creating an immersive consumer journey.  For those waiting in line and entering the store, they were able to compete in an interactive gaming experience that highlighted the collection directed at creating a virtual socially shareable moment for interacting with the brand digitally and shopping online.  The merchandise was displayed in custom tailored display bags for a universally equitable shopping experience.