NIKE x NIKY'S SANTA MONICA

Nike tapped Freehold to reimagine the soccer experience at Niky’s Sports in Santa Monica—delivering a fresh retail update rooted in movement, energy, and storytelling. The installation included a custom entrance arch, curved product display structures, campaign wall graphics, and stadium-style seating—all strategically designed to spotlight Nike’s soccer narrative. From concept development through fabrication and installation, Freehold transformed the space to amplify product, athlete, and brand energy ahead of a major launch.