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NIKE x SUPERBOWL 57 x SHOE PALACE

GAP x YZY
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For Jordan Brand, we do it for the Kids!  And Super Bowl XLVII was no different.  In addition to transforming the Shoe Palace Interior for this unique drop, we assisted in an event for the community to support youth athletes in Arizona.  Making young athletes feel like superstars creates life brand connections while building up a local community.
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For the launch of Marvel’s Spider Man 2 we created an interactive scavenger hunt that led guests across Brooklyn to a series of local retailers highlighting the in-game brand partners.  We created a series of theatrical stunts around prompting guests to choose their journey as either Peter Parker or Miles Morales for a unique mobile map experience that guided to various retailers and side quests along their quest to the closing party featuring live game play, life size character models, interactive vignettes and gaming influencers.  Click the links below to view some of the creator experiences.
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