NIKE AIRMAX DAY x BAIT 2024

RETAIL

We celebrated the launch of the Nike Airmax DN with an interactive pop-up experience at BAIT in Los Angeles for Airmax Week.  As guests entered they were invited to “feel the unreal” and transform their environment with our interactive photo moment.  Push a button, turn a dial and watch your reality shift before your eyes.  Guests then headed to our behind the design co-creation studio where they created their own AR characters to share with their friends and social networks.  Additionally we hosted a series parties and workshops featuring local makers, exciting food and beverage moments and in-store activations.