JORDAN x SUPERBOWL 58

Our partnership with Jordan brand continues to generate epic consumer experiences. Freehold Group fabricated and installed a transformative and beautiful store takeover of Shoe Palace Miracle Mile for Super Bowl 58. With Jumbo LED screens, custom football inspired fixtures, a customization zone, as well as a travertine bank vault giving consumers a unique and curated purchasing experience for quick-strike Jordan drops. Freehold also fabricated and installed knock-down versions of the experience across four other retail doors across the city which included Dick’s Sporting Goods, Hibbett, Shoe Palace Fashion Show and Nike DTC.