JORDAN BEST OF THE WEST

For the Fall/Holiday ‘21 season we transformed the 3 story DTLA Jumpman flagship door (36,000 sqft) into an fully immersive basketball creator experience  that celebrates the sport while amplifying Jordan’s voice in the space and in Los Angeles.  Throughout the store we interjected a series of moments targeted at capturing authentic creator experiences that make each player, influencer, or consumer feel like a pro baller.  This journey culminated into an invite only Best of the West tournament on the roof featuring LA’s best high school athletes, joined by LA based Jordan pro athletes.  The space will continue to be used in the 4th quarter to amplify the brand voice through multiple activations featuring celebrities, athletes and creators.