IZZE x 626 NIGHT MARKET

CRENSHAW YMCA
NEXT PROJECT
CONSUMER ACTIVATION
Izze was in search of unique ways to authentically connect with consumers in real life moments that would drive social buzz and earned media.  Our Mobile Fridge-Taste-Testing Game Show did exactly that.  Popping up at the 626 Night market in San Diego, our team of comedians took to the streets (in stealth fridge mode) to attract foodies for free drinks.  When the time was right, we popped the question…  “Can you guess all four flavors?”... and Bang! Out came our pop up game show production where contestants tried their luck and spun the wheel of dreams for custom Izze swag and cash prizes.
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During the screening, graffiti vigilantes left their mark on all of the scenic elements of the party and red carpet creating a unique experience for guests as they moved into the post-apocalyptic themed environment.
At the entrance to the afterparty, our theatrical photo studio was a showstopper for guests and talent to get that perfect shot from our onsite photographers and editors.