IZZE x 626 NIGHT MARKET

Izze was in search of unique ways to authentically connect with consumers in real life moments that would drive social buzz and earned media.  Our Mobile Fridge-Taste-Testing Game Show did exactly that.  Popping up at the 626 Night market in San Diego, our team of comedians took to the streets (in stealth fridge mode) to attract foodies for free drinks.  When the time was right, we popped the question…  “Can you guess all four flavors?”... and Bang! Out came our pop up game show production where contestants tried their luck and spun the wheel of dreams for custom Izze swag and cash prizes.