HERMÈS PALO ALTO

The Hermès store opening in Palo Alto, CA was an event that truly set a new standard for high fashion launch events. A 7,000 sq. ft. tent was constructed on the rooftop of the parking garage of the Stanford Shopping Center, adjacent to the new store - in which we created an entire village made solely of cardboard.  A wonderland of cardboard buildings, animals, characters, and even an animatronic cardboard Hermes-horse cuckoo clock.  Freehold designed and produced the entire experience including the tent, AV, rigging, lighting, all scenic, the programming, entertainment, and catering.