HBO THE FRANCHISE

AT THE WORLD PREMIERE OF HBO’S THE FRANCHISE, WE BROUGHT BACKSTAGE TO THE RED CARPET, CRAFTING A DYNAMIC PRESS MOMENT WHERE TALENT WAS ABLE TO ENGAGE WITH THE SET SHOW THEMED CHARACTERS. INSPIRED BY THE SERIES’ BTS NARRATIVE, THE AFTER PARTY WAS FILLED WITH LAYERS OF EASTER EGGS TEASING MOMENTS FROM THE SERIES THROUGH MICRO VIGNETTES, BRANDED COCKTAILS, DYNAMIC LIGHTING, AND SOME LASER TOAST.