FACEBOOK CREATOR'S LOUNGE 2019
CONSUMER ACTIVATION
For Vidcon 2019 we developed an immersive yet relaxing environment with the intent of educating and enticing creators to generate long format content to increase monetization while leveraging the power of the Facebook for Creators platform. After moving through a series of hospitality focused vignettes, creators chose their soundtrack using the platform before moving through our 60 ft dolly track single shot video booth. While creators enjoyed the food and environment our BOH team of editors were pounding away cutting pro-level 3-minute videos for the creators in a matter of minutes processing 115 videos and over 480GB of content. Servicing 1,968 creators through the weekend we saw a 337% attendee increase from the prior years event.
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DESIGN
PRODUCTION
LIGHTING
FABRICATION
GRAPHICS
PROCUREMENT
INSTALLATION