NIKE AIR OLYMPIC TRIALS

FREEHOLD PARTNERED CLOSELY WITH NIKE TO DESIGN, FABRICATE, AND INSTALL THE NIKE AIR TRIAL & INNOVATION EXPERIENCE AT THE NIKE STORE IN EUGENE, OREGON, DURING LAST MONTH’S OLYMPIC TRIALS. OUR TEAM ORCHESTRATED THE CREATION OF A CAPTIVATING TRACK FEATURING A RESPONSIVE LED FLOOR IN THE HEART OF 5TH STREET MARKET ALLEY. WE ENSURED EVERY DETAIL WAS METICULOUSLY EXECUTED FROM INITIAL DESIGN THROUGH METICULOUS FABRICATION AND SEAMLESS INSTALLATION. PARTICIPANTS RELISHED THE THRILL OF RACING DOWN THE TRACK, TIMING THEIR RUNS WHILE TESTING NIKE ALPHA FLY 3 AND PEGASUS 41 SHOES, AND COMPETING WITH FRIENDS. THE IMMERSIVE EXPERIENCE WAS ENHANCED BY INTRODUCTORY BRAND VIDEOS SHOWCASING NIKE’S CUTTING-EDGE TECHNOLOGY AND COMMITMENT TO INNOVATION.